FFR-DSI, Inc. is the market-leading supplier of high-impact merchandising systems and accessories for all retailing segments. The company is known throughout the industry for its outstanding customer service, its wide array of products, and its quick delivery. To maintain and increase its success, FFR-DSI requires an ERP solution that supports its business processes, backed by a partner that understands service. For FFR-DSI, the winning combination is Microsoft Dynamics NAV and the professionals at Socius.
When FFR-DSI acquired a similar company, it sought to integrate and streamline the combined operations. “The other company was running Oracle,” recalls Tom McNany, director of IT for FFR-DSI. “We considered standardizing operations on Oracle, but ruled it out in favor of Microsoft Dynamics NAV. With Dynamics, the total cost of ownership is substantially lower, the ease of use is notable, and it offers all the flexibility we need to meet our changing business needs.”
Microsoft Dynamics NAV had already been serving as the company’s ERP solution for nearly a decade, so the company had first-hand knowledge of the product’s functionality and power. “Coincidentally, our Microsoft business partner merged with Socius about the time of our implementation, so Socius became our support team,” explains McNany. “They have a broad range of talent, solutions, and resources and we really value their expertise.”
FFR-DSI leverages Microsoft Dynamics NAV in many key areas of its operation. “Microsoft Dynamics NAV is our backoffice powerhouse,” McNany says. “We utilize it for our accounting, purchasing, order processing, production tasks, and financial reporting.”
A Best-of-Breed Strategy
McNany notes that another reason the company elected to stay with its Microsoft solution is the broad range of companion and third-party solutions available. “We are thinking about incorporating Microsoft CRM, for example. And there are some powerful business intelligence tools we are evaluating as well,” he says. “By partnering with Microsoft and Socius, we are able to leverage our technology investment.”
An integrated warehouse management solution, Manhattan SCALE, is the high-performing supply chain management solution that powers FFR-DSI’s distribution channel. “SCALE is built on the Microsoft platform, so it integrates seamlessly with Microsoft Dynamics NAV. It helps us get the right products to the right place at the right time,” McNany adds.
Socius introduced the company to other companion solutions that support job management, document management, and credit card processing. “Socius is helping us launch a new eCommerce solution,” McNany says. “We have embraced the best-of-breed strategy. By selecting the best and embracing new technology, we stay on top of our game.”
The company has grown by more than 50 percent over the past several years. All the while its ERP solution has scaled to meet the increasing demands. “We now process some 25,000 orders each month,” says McNany. “And we have never felt like we were in any way stressing the software.”
The flexibility, scalability, and customizability of Microsoft Dynamics NAV are its biggest benefits to the company. “We are able to enhance our competitive position by modifying the software to meet changing business needs and address customer requests,” McNany says.
From an IT perspective, FFR-DSI has only praise for Microsoft Dynamics NAV. “It is incredibly stable and usable,” says McNany. “Users are able to get what they need on their own, which further eases the burden on my IT department.”
Socius provides what McNany calls a consistent resource base. “The same team has been there for a long time. The depth and breadth of knowledge among the group is enormous,” he concludes. “Socius has a great deal of experience with NAV and other Microsoft solutions – in fact many on the team are recognized as experts in the field.”