Five Strategies for Successful CRM Adoption

Despite improvements in CRM technology, CRM implementations still fail on account of poor user adoption.

Nucleus Research has found that the most successful CRM sales force automation projects share five common functional characteristics. Companies evaluating their next CRM choice should look at these five factors to gauge how their shortlist of solutions addresses them. Those trying to jumpstart or improve a floundering SFA project should look at add-ons or quick fixes to improve capabilities in these areas.

Click to download the Nucleus Research Note and discover how to improve CRM user adoption with these five strategies.